Danish design solutions, which are created with a basis in proud Danish craft traditions, are in great demand both at home and abroad.  Sustainability and innovative, nature-based solutions in this connection are therefore often the central focus when The Crown Princess participates in business promotional campaigns internationally. On 17 April 2023, Her Royal Highness opens the exhibition “This is Denmark”, which is aimed at increasing awareness of Danish design and sustainability to promote Danish exports.

A total of 17 Danish companies are taking part in the promotional campaign, and, together with the organizations Confederation of Danish Industry and Creative Denmark as well as the Embassy of Denmark in Rome, the companies will participate in the Danish exhibition, which takes place in connection with the world’s largest annual furniture and design event, Milan Design Week 2023.

Her Royal Highness will be accompanied by Minister for Industry, Business and Financial Affairs Morten Bødskov during the promotional campaign.

Program

Opening of the exhibition “This is Denmark”1
13:50

The Crown Princess opens the Danish exhibition “This is Denmark” at Alcova. In connection with the opening, Her Royal Highness will have the opportunity to meet the participating Danish companies.

Roundtable discussion “New European Bauhaus Project - DESIRE, Designing the Irresistible Circular Society”
16:00
The Crown Princess delivers the opening speech and takes part in the roundtable discussion under the title “New European Bauhaus Project - DESIRE, Designing the Irresistible Circular Society”, in which leading thinkers in urban development and design will participate. The Bauhaus school was established more 100 years ago and radically changed the way of building in the West with increased quality of life for the general population. The new European Bauhaus also has an ambition of creating change by making construction more sustainable.

Dinner
20:40
The Crown Princess participates in a dinner arranged by Creative Denmark in which representatives from Denmark and Italy will take part.